About MDA d Awards
The d Awards is organized by the Malaysian Digital Association to recognize and honor the talents and brands that embrace and use digital technologies. MDA is looking for innovation and media in designing building, managing, marketing or promoting digital campaign that leads to a difference in the way the consumers perceive and consume brands.
Entry categories allow for all forms of technical and creative digital work from any communication discipline to be entered. Moreover, given the nature of digital, results and impact play an important role in the success of the entry and naturally solidify the validity of digital as a worthy marketing channel.
Participation is open to all digital natives from clients, agencies, publishers and producers. Any entity based in Malaysia with valid digital work that aligns with the entry categories is encouraged to participate and let their work be honored.
Awards & Categories
We have fourteen categories designed to highlight the key areas of growth and development in our digital industry. The awards reflect the wide scope of skills being employed in the region, whether that be technological development or digital delivery.
The awards will allow relatively mature companies to show off their work as well as highlight the important embryonic work being carried out by imaginative companies and individuals. You may enter as many categories as you wish and multiple entries are permitted for different projects.
The award categories are as follows:
- Best Use of Video
- Best Use of Mobile
- Best Use of Social Media
- Best Use of Data
- Best Search Marketing Campaign
- Best Performance Campaign
- Best Platform Development
- Best Integrated Digital Campaign
- Best Integrated Media Campaign
- Best Use of Digital Innovation
This year, the d Awards has expanded by three new categories;
- Best Tech Developer
This category awards the best and most innovative in the development landscape, the “unsung heroes” behind any successful digital brand/product/services. This entry is for companies who have delivered impactful results using new creative solutions, utilizing hardware, software, cloud platform, development tools, databases and apps for mobile devices.
- Best Digital Publisher of the Year
This category awards a “game-changing” publisher for its stand-out execution of strategy (based on a clear understanding of audience, platform, content, and business goals) to impact growth not only for its own business but also clients, partners and the Malaysia digital industry as a whole.
- Best use of Digital Innovation – Non-Profit / Pro-bono Campaigns
In support of pro-bono campaigns, this category recognizes the innovative or ancillary usage of available digital technology to deliver significant impact to brand/product/services. Nominees will be evaluated with emphasis on new frontier innovation, creativity, execution & result for a non-profit organisation or association and communications for a public service/greater good nature by non-profit or government organisation. Nominees must show measureable impact on the problem/issue.
Digital Person of the Year
The award has now opened up to cover all ages. Business owners, executives, and managers are encouraged to submit nominations for their key team members and/or account leaders who have been the major force in executing a campaign, ideas, concepts that were successful, popular or profitable through digital marketing.
The Live Pitch
In an all-day Final Judging, the shortlisted candidates will pitch their projects/campaigns to the group of Jury. The short presentation is an integral part of the application process and is, therefore, a prerequisite for winning the d Awards. The winners in all categories will be announced in the evening at the Award show on 10th April 2019.
All projects/campaigns submitted must have been implemented and executed between 1st January and 31st December 2018 in Malaysia and shown substantial measurable progress during the entry eligibility period. When entering a campaign that may exceed this period, a minimum of two thirds must fall within this window.
Promote your success among peers and to your clients
Winning d Awards improve your brand awareness and promotes your business to potential clients.
Gain invaluable industry recognition
d Awards set you apart from the competition and delivers a positive message to your client base.
Increase your professional credibility
d Awards win can be seen as a third-party endorsement of your business.
The application process can often help you to view your business from a new perspective, especially as you match up with competing entries.
Attract new talent
d Awards can attract new recruits to your business. Awards also help internally, raising team morale and energy.
d Awards can give your business a credibility boost. For example, being recognized for unique concepts or best design practices can give you additional standing in your industry.